What to say

To help ensure a consistent and compliant experience for shoppers, please follow Tabby’s messaging guidelines. These align with the same regulatory standards Tabby adheres to.

Key phrases

KSAUAEGeneral
Tag linePay in 4 with TabbyPay over 12 monthsSplit your purchase in 4 interest-free payments
DescriptionNo interest, no fees—not even late fees4 interest-free payments or up to 12 months

Alternatively you can use Tabby-approved messaging options for your marketing touchpoints:

  • Pay later with Tabby
  • Pay over time with Tabby
  • Tabby available at checkout
  • Shop now, pay later with Tabby
  • Get more time to pay with Tabby

What to avoid

  • Avoid saying ‘instalments’, use ‘payments’ instead
  • Don’t refer to Tabby as a credit card or traditional loan
  • Don’t mention interest, unless to clearly state that there is none
  • Avoid making financial guarantees or using misleading terms like “free money” or “no consequences”
  • Don’t encourage debt. Do not encourage shoppers to spend outside of their means. Using phrases such as ‘strapped for cash?’ or ‘don’t wait until payday’ are unacceptable and irresponsible. We have an obligation to ensure our customers stay financially healthy.

Brand usage

  • Always refer to the product as Tabby (not tabby or TABBY)
  • Use the Tabby logo and brand assets as provided—don’t modify colours or fonts