Approved Messaging
To keep things consistent and clear for your customers, please follow these guidelines when talking about Tabby.
What to say
To help ensure a consistent and compliant experience for shoppers, please follow Tabby’s messaging guidelines. These align with the same regulatory standards Tabby adheres to.Key phrases
| KSA | UAE | General | |
|---|---|---|---|
| Tag line | Pay in 4 with Tabby | Pay over 12 months | Split your purchase in 4 interest-free payments |
| Description | No interest, no fees—not even late fees | 4 interest-free payments or up to 12 months |
- Pay later with Tabby
- Pay over time with Tabby
- Tabby available at checkout
- Shop now, pay later with Tabby
- Get more time to pay with Tabby
What to avoid
- Avoid saying ‘instalments’, use ‘payments’ instead
- Don’t refer to Tabby as a credit card or traditional loan
- Don’t mention interest, unless to clearly state that there is none
- Avoid making financial guarantees or using misleading terms like “free money” or “no consequences”
- Don’t encourage debt. Do not encourage shoppers to spend outside of their means. Using phrases such as ‘strapped for cash?’ or ‘don’t wait until payday’ are unacceptable and irresponsible. We have an obligation to ensure our customers stay financially healthy.
Brand usage
- Always refer to the product as Tabby (not tabby or TABBY)
- Use the Tabby logo and brand assets as provided—don’t modify colours or fonts